TV Commercials in the Age of Internet
In Myanmar, the power of Facebook is paramount and accounts for 85% of all online traffic. With 90% of the audience accessing the app exclusively through mobile devices, our client…
Rebranding YOMA Beer
YOMA Beer was first introduced in Myanmar in 2014 by Danish beer giant, the Carlsberg Group. In a highly competitive market, YOMA struggled to establish a firm identity, leading the…
Presenting NESCAFÉ Shal Kaw Coffee to Myanmar
NESCAFÉ recently launched a unique product, Shal Kaw, specifically developed to appeal to the Myanmar market. With a distinctive rich and creamy flavor profile, our client was presented with the…
Social Videos for KFC
Despite having 23 store across Myanmar, KFC was faced with an identity crisis. Their brand image was not consistent throughout the market and previous efforts to launch promotions for spicy…